Going it Alone: A Woman's Guide to Working a Room with Confidence

by Jan Southern

As a professional woman, walking into a networking event alone can feel like stepping onto a stage without a script. This puts me way out of my comfort zone. But here’s the truth: some of the most valuable business connections often begin with that brave first solo entrance. So, I try to push aside my fear and go it alone whenever necessary.

Here’s how to make it a successful outing:

Start Before You Start

The secret to confident networking begins before you even enter the room. Choose an outfit that makes you feel powerful yet comfortable–this isn’t the time to break in new shoes. Review the attendee list if available, and set a realistic goal, such as meeting three new people rather than working the entire room.

The Power of the Soft Entry

Instead of diving straight into the crowded center, take a moment at the registration desk or refreshment area to observe the room’s dynamics. Look for other solo attendees or small groups with open body language – these are your ideal first connections.

The Art of the Approach

Spot someone standing alone? They’re probably just as eager for conversation as you are. Start with a warm smile and a simple opener like, “Have you been to one of these events before?” or “What brought you here today?” Remember, being genuinely interested in others is more important than trying to be interesting.

Your 30-Second Story

Prepare your introduction but keep it conversational. Instead of rattling off your title, share a brief story about what you love about your work. For example, “I help local businesses tell their stories through digital marketing. Just last week, one of my clients...” This approach invites dialogue rather than delivering a monologue.

Navigate Like a Pro

Create a natural flow through the room by spending about 7-10 minutes with each person or group. When it’s time to move on, be honest and polite: “It’s been wonderful learning about your business. I should probably circulate a bit more, but I’d love to connect on LinkedIn.”

The Follow-Up Factor

The real value of networking happens after the event. Within 24 hours, connect with your new contacts on LinkedIn with a personalized note referencing your conversation. Consider suggesting a coffee meeting with those you particularly clicked with.

Pro Tip: Local chambers and business associations often host women-focused networking events, providing an excellent starting point for building your confidence. These gatherings typically offer a more supportive environment for developing your networking skills.

Remember, you’re not alone in feeling uncertain–many successful businesswomen started exactly where you are. Fortunately, our business communities here are known for a welcoming spirit, and every person in the room was once a first-time networker too.

By approaching networking with authenticity and preparation, you’ll find that working a room becomes less about performance and more about making genuine connections that can enhance both your professional journey and our local business community.

I hope to see you at the next event!