Story By: Susan Lee
Giving Back To The Community
You would think that a car dealership’s number one rule would be “get the sale no matter what.” But at Rincon Chevrolet, they have one simple rule in both Sales and Service departments: Treat all customers as if they were your mother or your father.
“You won’t go wrong if you always have in mind what you would say if you were talking to your parents,” said Jesse Greathouse, Executive Manager of Rincon Chevrolet. “We consider our customers as guests and investors. When you invest with us we want to support you. That way we grow together.
Located across from Walmart, the Rincon dealership has been a part of the Effingham community for decades. Even though it changed ownership in April 2014, many of the veteran staff remain. “Rincon Chevrolet is a big time dealership with all the benefits and modern convenience of a large metropolitan store, but small enough to be very personal,” said Greathouse. “We really know our customers by name in both Sales and Service.”
Jesse Greathouse has been in the business for more than 25 years, and his key staff have impressive experience as well. They are Ed Smith, Senior Sales Manager (more than 31 years in the business); Daryl Piner, controller (16+ years at the Rincon dealership); and Jimmy Brown, Service Manager (9+ years at the dealership).
According to Jesse, giving back to the community is a priority for his dealership and for him personally. “We consider Rincon Chevrolet first and foremost a business that is here to serve the residents of Effingham County,” he said. “If there is a project or organization that needs support in our area, we are all in.”
The dealership is so dedicated to giving back to the community that they have launched a unique support initiative called the “Partners Program.”
“Simply put, we support what is important to our customers,” said Jesse. “When you buy a new vehicle from us, we take the approach that you have invested in our business, so to reinvest with you we will contribute $150.00 back to any civic, religious, academic, or youth organization of your choice.”
Since the program’s inception, Rincon Chevrolet has contributed thousands of dollars to benefit high schools, a variety of civic organizations, and a long list of youth organizations (the Cub Scouts and their Pinewood Derby, gymnastic clubs, FFA, and Treutlen House, just to name a few).
In addition to the Partners Program, longtime customers of the dealership will no doubt notice many other positive initiatives. In addition to extending the Service and Parts hours to Saturdays, they also increased the number of service bays by 40 percent, opened a rental department, increased sales hours, remodeled the showroom, and created a refreshment center.
To check out Rincon Chevrolet’s expanded inventory of new and pre-owned vehicles, or if you need certified service or parts, stop by the dealership at 5480 Hwy. 21 South in Rincon.