Friday 22 November 2019
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Diane Kahn and Lovin’ Spoons: Creating a Flavorful Fro-Yo Phenomenon

Story by KATRICE

Photos by LUKE


Frozen yogurt, or fro-yo, has been many individuals’ treat of choice for some time now. Few understand that more than Diane Kahn.

Diane, a Chicago native, has lived in the area for about 33 years, along with her husband David, who is originally from Savannah. The couple has two daughters and one son.

Upon coming to the area, Diane began her professional career as a marketing executive and has noteworthy experience in radio/television marketing and media sales. Interestingly enough, in 1989, Diane launched Travelhost Magazine, an area visitor’s guide. The magazine was successfully published for 20 years prior to Diane making the decision to sell it before moving from the area.

Diane and her family relocated to California as her husband David pursued career interests. The family’s California stay lasted only one year, especially since there was some ever-present homesickness. However, it proved to be a tremendously valuable experience, since it was there that Diane thought of the great self-serve fro-yo idea for customers back home.

Actually, while in California, Diane noticed that there was a self-serve frozen yogurt shop on “almost every corner.” After visiting several of the shops, she saw that business was booming, and she knew that there was nothing similar in Savannah or the surrounding areas. Diane had a vision that soon became a reality. Hence, prior to leaving California, Diane created the Lovin’ Spoons Brand, including the look and logo. She even began long-distance negotiating for store leases. After Diane and her family returned to the local area, she enlisted the assistance of an Atlanta-based ad agency. With their help, along with the extensive research and development of industry experts, Diane’s vision came to life.

Diane had long known what she wanted in a fro-yo store—“a one-of-a-kind clean environment” with “world-class customer service” and a premium product line. In November 2010, Diane opened her Lovin’ Spoons Store in Savannah; she opened the Pooler store six weeks later. The stores incorporated the 70’s style ice-cream parlor theme and vibe appealing to customers of all ages, who enjoy their fro-yo as they relax to the sounds of 70’s tunes being played in the background, while their pictures often appear on a big screen monitor. There are even models of Volkswagen Beetles inside each store.

“We created this vibe with the 70’s theme that is entirely unique to Lovin’ Spoons. We always play 70’s music. The whole look is that comfortable, vintage, bright, cheery, happy feeling of the 70’s,” Diane says. She later adds, “It’s not just getting a frozen yogurt; it’s an experience. It’s a lot of fun.”

Diane wanted to ensure that all managers and staff would always maintain a clean store environment for customers.

She states, “Cleanliness is crucial when you have a self-serve concept. Every customer that walks in needs to feel like we just opened. It needs to be that clean, like nobody has been there yet–our brand is about being really clean and keeping a high quality product.”

A quality product is offered indeed. 12 ever-changing fro-yo flavors are available each day out of the over 70 total flavors, which are sure to tempt almost any palate. Some flavors include: Apple Pie, Cake Batter, Caramel, Chocolate Classic, Cinnamon Roll, Coffee, Cotton Candy, Country Vanilla, Fudge Brownie Batter, Georgia Peach, Hawaiian Pineapple, Maple Bacon Doughnut, New York Cheesecake, Peanut Butter, Pistachio, Pecan Praline, Red Velvet Cake, Salted Caramel Popcorn and Very Strawberry.

If that’s not enough, Lovin’ Spoons also has milkshakes and smoothies on the menu made just how the customer wants, offering customers a nice alternative.

Fro-yo can feel a little lonely without the company of a variety of delectable toppings. There are over 40 to choose from, including Brownie Pieces, Cheesecake Bites, Chocolate Chips, Cookie Dough Bites, Oreo Pieces, Maraschino Cherries, Peanut Butter Chips and Rainbow Sprinkles just to name a few.

Additionally, a host of candies, cookies and cereals are available to top off the fro-yo. Customers can also enjoy fresh fruit toppings like Bananas, Blueberries, Blackberries, Kiwi, Mandarin Oranges, Mango, Peaches, Pineapples, Raspberries and Strawberries. Furthermore, some very delectable syrups are accessible. Butterscotch, Chocolate, Hot Caramel, Hot Fudge, Hot Peanut Butter and Raspberry Syrups are surely some fan favorites. Customers are free to visit to see the full product line.

Sugar-free, dairy-free and fat-free fro-yo is available daily. Actually, majority of the yogurt flavors are fat free, while others only have between 4-8 grams of total fat per 4 ounces. Veritably, a variety of gelato and sorbet flavors are offered.

Many individuals don’t know that Fro-Yo-To-Go Packs can be ordered. These fro-yo packs are great for almost any occasion– class parties, office meetings or even just at home fun. Customers can customize orders for almost any catered event as well. The Lovin’ Spoons Staff will make sure that all the orders are properly packaged on dry ice and intact whether they’re delivered or picked up. In-store parties can also be arranged.

Concerning this, Diane remarks, “We can do it; people just need to know that it’s not difficult. We do it off premises all the time. We have parties at our stores too.”

Diane is quick to give a great deal of credit to her staff, and she appreciates their hard work; she knows that they’re a big factor in the success of Lovin’ Spoons.

“I feel like we have the greatest employees; and the managers…they really are devoted to making sure that every day the store looks fantastic and is only serving the best possible product,” she asserts.

Diane is anticipating a bright future for Lovin’ Spoons. She feels very fortunate that the stores are doing exceptionally well. She plans to remain committed to the principles and practices that have proved to be undeniably beneficial over the years…a commitment to all-around quality products and services for her customers.

“Without our customers, we’re nothing,” she insists.

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